The Plum Logo Design Process

the_plum_logo_design_processIt generally takes one to two weeks to research, brainstorm and work your project into my schedule. The first week I work to develop concepts. The second week is reserved for refining the logo designs. Below is a brief outline of the process I use to develop your identity. There are some questions you will need to think about and are included in the Plum Creative Questionnaire that you can fill out and e-mail back to me to get an estimate of costs.

1) Planning stage

This includes gathering information and establishing design criteria. An input meeting will be scheduled to discuss the creative questionnaire and to define needs, objectives and problems to be solved. Here are some example questions to be answered:

  • What is the average age of your target market?
  • What level of education do they have?
  • What gender is the majority of your target market?
  • What colors do you like/dislike?
  • Describe the benefits of your organization.
  • What images/symbols do you want to be associated with?
  • How will the logo be used? (in print, on the Web, signage?)

    • 2) Interpretation of data: discuss and distill information collected

    3) Typestyle selection

    4) Conceptualize: initial sketches of logo concepts on paper (20 to 40)

    5) Choose the top 4-5 sketches to further develop

    6) Computer designs created of each chosen sketch

    7) Review and revise or delete and dump

    8) Complete final designs for presentation

    9) Present the logo designs to you

    After you choose your new logo design we will then tweak and revise it to your liking.

    The final artwork will be e-mailed to you or posted on my server for you to download. You will receive full color and black and white lineart versions as Adobe Illustrator eps, pdf and high-resolution jpg files. I also can do special requests if you need another file type.

    My goal is to create a logo design that meets and exceeds your objectives. E-mail or call me with any questions. I look forward to working with you on your new project. Now let’s get started!

    Let’s get started.

    the_plum_creative_questionnaire_iconIf you're ready to start your logo design project please download The Plum Creative Questionnaire. Fill it out and click the Submit Form to E-Mail button at the bottom of page 4. This will open your e-mail client and send the form to me at info@plumspot.com. Then I will review the questionnaire and send you an official estimate of costs for your logo design. If your project requires a graphic style guide, sales materials or web site design please call me to discuss your needs. Office Phone: 913-909-6021. I'd be happy to meet with you in person (in the greater Kansas City area) if you'd like to talk about your project in more detail.